The following articles were written for and published in Gospel Industry Today magazine.
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STATE OF THE INDUSTRY
by Cedric & Victor Caldwell

My fellow co-laborors in the Gospel, the state of the gospel industry has two faces. Spiritually, it's going great! There is a growing trend, and new awareness in this modern gospel era of artist accountability. Souls are being won for Christ. Lives are being reclaimed as well as revived. Christians are engaging in deeper walks with their Lord and Savior, Jesus Christ. More artists are totally dedicating their time and talents to God's service than ever before. They seem to have grasped the urgency of their calling and the seriousness of their mission. Hands are clapping and feet are stomping around the globe to the music of our gospel artists....more

IS IT "PRODUCTION" OR REALLY "REDUCTION"
by Cedric & Victor Caldwell

Most people we meet outside the music business have little or no idea what a record producer actually does. Even within the industry the level of understanding about what they do and exactly how they do it is quite hazy. A common misconception is that a record producer functions only like a home builder. A home builder is given a contract to construct a building on top of a basic and simple foundation. Record Producers fall into this stigma as well. They are hired to build a musical and commercial masterpiece on top of a basic song structure. While this is part of the responsibility of the producer, it represents only a small portion of the producer's role. We find ourselves "reducing" more than "producing." ...more

DO YOU QUALIFY?
by Cedric & Victor Caldwell

Very few successful producers actually have any relevant qualifications. And what would a relevant qualification be? A music degree would be handy. An engineering degree from one of the new audio schools would not go amiss. For that matter, neither would a psychology degree. Personally, we have both music and engineering degrees and we value their importance to the total package that God is molding us into. We don't want to minimize the importance of education, but we want to emphasize other qualifications that we feel are just as important to the production process...more

CONFLICTS OF INTEREST
by Cedric & Victor Caldwell

Let's be real.

Most Record Companies are in the business of selling records "by any means possible." Not all, but most.

Most Artists are in the business of selling records while maintaining their "uniqueness and individualism." Hence, Conflict #1...more